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Cost cap bidding Vs lowest cost with bid cap

#6 · December 22, 2018 112 1 07:59

New bidding strategy!

Have you tested cost cap bidding yet? We have tested it against lowest cost with bid cap on a newer high spend account and it won by a big margin.

With cost cap you essentially get the best of both worlds in terms of bidding strategies. Unlike bid cap, cost cap will actually allow Facebook to enter high-value auctions that may be a little bit over your cap so you spend your budget more fully. And unlike target cost, cost cap will allow you to enter the lowest cost auctions and then work it's way up as the lower priced auctions are exhausted


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