Facebook retargeting done right

Hide Retargeting Cookies for 30 Seconds 🎯

#1 · September 19, 2018 · 2 minutes · By Rahul Lakhaney

Hide Retargeting Cookies for 45 Seconds 🎯


📈 Increase your retargeting campaigns efficiency by 75%

It’s very common for a site to have a 40% to 60% bounce rate. Retargeting users who bounce immediately from your website (like in the first few seconds) is a waste of money for you, and annoying for them.
Hide your retargeting cookies for 45 seconds to stop targeting users who bounce from your site in the first few moments. This way you can ensure that your retargeting budget is spent on people who actually take the time to stay on your page and consume your content.
A simple strategy for this is to add a small piece of code to your website that unhides your retargeting cookies after a set amount of time.
Implementing this hack, a marketer from imscalable.com was able to cut down 78% of his wasted retargeting ad budget.

Here’s the default FB pixel they give you from the Pixel Panel:
<!– Facebook Pixel Code –>
<script>
!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘XXXXXXXXXXXXXXXX’);
fbq(‘track’, ‘PageView’);
fbq(‘track’, ‘AddtoCart’);
</script>
<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=XXXXXXXXXXXXXXXX&ev=PageView&noscript=1" /></noscript>
<!– End Facebook Pixel Code –>

Here’s the FB pixel from above with the setTimeout function added
<!– Facebook Pixel Code –>
<script>

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);
fbq(‘init’, ‘XXXXXXXXXXXXXXXX’);
fbq(‘track’, ‘PageView’);

setTimeout(function(){
fbq(‘track’, ‘AddtoCart’);
}, 3000);

</script>
<noscript><img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=XXXXXXXXXXXXXXXX&ev=PageView&noscript=1" /></noscript>
<!– End Facebook Pixel Code –>

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